:root {
  --paper: #f5f1e8;
  --ink: #1c1a17;
  --accent: #c4542a;
  --navy: #1f2a3d;
  --ochre: #d4a03c;
  --rule: rgb(28 26 23 / 16%);
  --max: 1180px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: "Hanken Grotesk", sans-serif;
  font-size: 17px;
  line-height: 1.55;
}
body::before {
  position: fixed;
  z-index: 1;
  inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='120'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  content: "";
  mix-blend-mode: multiply;
  opacity: .05;
  pointer-events: none;
}
.wrap { position: relative; z-index: 2; max-width: var(--max); margin: 0 auto; padding: 0 32px; }
h1, h2, h3, .serif { font-family: "Instrument Serif", serif; font-weight: 400; }
.mono { font-family: "IBM Plex Mono", monospace; }
a { color: inherit; }
.skip-link { position: absolute; z-index: 20; top: -80px; left: 16px; background: var(--ink); color: var(--paper); padding: 10px 14px; }
.skip-link:focus { top: 12px; }

.site-nav { display: flex; align-items: center; justify-content: space-between; gap: 24px; padding: 16px 0; border-bottom: 1px solid var(--rule); }
.logo { font-family: "Instrument Serif", serif; font-size: 22px; letter-spacing: .3px; text-decoration: none; white-space: nowrap; }
.logo em { color: var(--accent); font-style: italic; }
.nav-links { display: flex; align-items: center; gap: 24px; }
.nav-links a { font-family: "IBM Plex Mono", monospace; font-size: 14px; letter-spacing: .06em; text-decoration: none; text-transform: uppercase; }
.nav-links a:hover, .nav-links a[aria-current="page"] { color: var(--accent); }
.nav-cta { border: 1.5px solid var(--ink); padding: 11px 20px; transition: background .18s ease, color .18s ease; }
.nav-cta:hover { background: var(--ink); color: var(--paper) !important; }

section { position: relative; padding: 68px 0; border-bottom: 1px solid var(--rule); }
section:last-of-type { border-bottom: 0; }
.marker { display: flex; align-items: center; gap: 16px; margin-bottom: 32px; color: var(--accent); font-family: "IBM Plex Mono", monospace; font-size: 19px; font-weight: 600; letter-spacing: .08em; text-transform: uppercase; }
.marker::before { display: block; width: 46px; height: 2px; background: currentcolor; content: ""; }
.reveal { opacity: 0; transform: translateY(22px); transition: opacity .7s ease, transform .7s ease; }
.reveal.in, .no-js .reveal { opacity: 1; transform: none; }

.cta-primary { display: inline-flex; align-items: center; justify-content: center; gap: 10px; border: 1.5px solid var(--accent); background: var(--accent); color: var(--paper); padding: 13px 22px; font-family: "IBM Plex Mono", monospace; font-size: 14px; letter-spacing: .08em; text-decoration: none; text-transform: uppercase; transition: background .18s ease, color .18s ease; cursor: pointer; }
.cta-primary:hover { background: transparent; color: var(--accent); }
.cta-primary .arrow { transition: transform .18s ease; }
.cta-primary:hover .arrow { transform: translateX(4px); }
.text-link { color: var(--accent); font-family: "IBM Plex Mono", monospace; font-size: 14px; text-decoration: none; }
.text-link:hover { text-decoration: underline; text-underline-offset: 4px; }

.hero { padding-top: 28px; padding-bottom: 28px; }
.hero-grid { display: grid; grid-template-columns: 1.4fr .9fr; gap: 64px; align-items: start; }
.kicker { margin-bottom: 12px; color: var(--accent); font-family: "IBM Plex Mono", monospace; font-size: 13px; letter-spacing: .14em; text-transform: uppercase; }
.hero h1 { max-width: 29ch; margin: 0 0 10px; font-size: clamp(32px, 4vw, 54px); line-height: 1.08; }
.hero h1 .accent { color: var(--accent); font-style: italic; }
.hero-lede { max-width: 46ch; margin: 14px 0 18px; color: rgb(28 26 23 / 82%); font-size: 16.5px; }
.hero-lede-strong { margin-top: -6px; font-weight: 600; }
.hero-side { margin-top: 14px; padding-left: 28px; border-left: 1.5px solid var(--ink); color: rgb(28 26 23 / 72%); font-family: "IBM Plex Mono", monospace; font-size: 14px; line-height: 1.7; }
.hero-side strong { color: var(--ink); }

.hero-form { border: 1.5px solid var(--ink); background: var(--paper); padding: 24px 26px 22px; }
.hero-form-label { margin-bottom: 18px; color: var(--accent); font-size: 20px; font-weight: 600; letter-spacing: .06em; text-transform: uppercase; }
.hero-form label { display: block; margin-bottom: 8px; color: rgb(28 26 23 / 65%); font-size: 12px; letter-spacing: .04em; text-transform: uppercase; }
.hero-form input, .hero-form select, .hero-form textarea { display: block; width: 100%; margin-top: 6px; border: 0; border-bottom: 1.5px solid var(--rule); border-radius: 0; outline: 0; background: transparent; color: var(--ink); padding: 10px; font: 15px/1.4 "Hanken Grotesk", sans-serif; }
.hero-form textarea { resize: vertical; }
.hero-form select { appearance: none; background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='10' height='6'%3E%3Cpath d='M0 0L5 6L10 0Z' fill='%231C1A17'/%3E%3C/svg%3E"); background-position: right 4px center; background-repeat: no-repeat; }
.hero-form input:focus, .hero-form select:focus, .hero-form textarea:focus { border-bottom-color: var(--accent); }
.hero-form button { width: 100%; margin-top: 6px; }
.hero-form-note { margin: 10px 0 0; color: rgb(28 26 23 / 62%); font-size: 11.5px; line-height: 1.5; }
.honeypot { position: absolute !important; overflow: hidden; width: 1px; height: 1px; clip: rect(0 0 0 0); white-space: nowrap; }

.proof-block, .why-block { border-bottom: 0; background: var(--navy); color: var(--paper); }
.proof-block .marker, .why-block .marker { color: var(--ochre); }
.proof-copy { margin-bottom: 40px; font-size: 17.5px; columns: 2; column-gap: 40px; }
.proof-copy strong { color: var(--ochre); }
.stat-row { display: grid; grid-template-columns: repeat(3, 1fr); gap: 40px; padding-top: 8px; }
.stat .num { margin-bottom: 10px; color: var(--ochre); font-family: "Instrument Serif", serif; font-size: 56px; line-height: 1; }
.stat .label { color: rgb(245 241 232 / 75%); font-family: "IBM Plex Mono", monospace; font-size: 13px; letter-spacing: .04em; }
.client-line { margin-top: 44px; color: rgb(245 241 232 / 70%); font-family: "IBM Plex Mono", monospace; font-size: 14px; line-height: 1.9; }
.client-line b { color: var(--paper); font-weight: 500; }
.proof-note { max-width: 56ch; margin-top: 36px; color: rgb(245 241 232 / 80%); font-size: 16px; }

.works-grid { max-width: 62ch; margin-top: 8px; }
.works-item { display: flex; align-items: flex-start; gap: 16px; padding: 14px 0; border-bottom: 1px solid var(--rule); }
.works-item p { margin: 0; font-size: 16.5px; }
.mark { display: flex; flex: 0 0 26px; align-items: center; justify-content: center; width: 26px; height: 26px; margin-top: 2px; border-radius: 50%; font-family: "IBM Plex Mono", monospace; font-size: 18px; }
.mark.yes { background: var(--accent); color: var(--paper); }
.mark.no { border: 1.5px solid rgb(28 26 23 / 35%); color: rgb(28 26 23 / 55%); }
.fit-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; margin-top: 36px; }
.fit-col h3 { margin: 0 0 18px; font-size: 26px; }
.fit-col p { font-size: 16px; }
.fit-col ul { margin: 0; padding: 0; list-style: none; }
.fit-col li { padding: 12px 0; border-bottom: 1px solid var(--rule); font-size: 16px; }
.fit-col.yes li::before { color: var(--accent); content: "→  "; font-family: "IBM Plex Mono", monospace; }
.fit-col.no h3, .fit-col.no li { color: rgb(28 26 23 / 55%); }
.fit-col.no li::before { content: "×  "; font-family: "IBM Plex Mono", monospace; }
.section-intro { max-width: 56ch; font-size: 18px; }
.section-note { max-width: 56ch; margin-top: 32px; color: rgb(28 26 23 / 65%); font-size: 15.5px; }

.page-head { padding-top: 48px; padding-bottom: 44px; }
.page-head h1 { max-width: 25ch; margin: 0 0 16px; font-size: clamp(34px, 4.5vw, 54px); line-height: 1.1; }
.page-head p { max-width: 56ch; color: rgb(28 26 23 / 80%); font-size: 18px; }
.page-head .accent-head { color: var(--accent); font-style: italic; }
.legal-copy { max-width: 72ch; padding: 8px 0 64px; }
.legal-copy h2 { font-size: 22px; margin: 40px 0 12px; }
.legal-copy h2:first-child { margin-top: 0; }
.legal-copy p { margin: 0 0 14px; color: rgb(28 26 23 / 82%); font-size: 16px; }
.plain-client-line { max-width: 70ch; font-family: "IBM Plex Mono", monospace; font-size: 15px; line-height: 2; }
.video-embed { position: relative; width: 100%; aspect-ratio: 16 / 9; margin: 8px 0 4px; border: 1px solid var(--rule); }
.video-embed iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
.video-caption { max-width: 60ch; margin-top: 14px; font-size: 15.5px; color: rgb(28 26 23 / 72%); }
.page-head.with-video { padding-top: 56px; padding-bottom: 64px; }
.page-head.with-video .wrap.video-side-grid { max-width: 1600px; }
.video-side-grid { display: grid; grid-template-columns: .8fr 1.3fr; gap: 56px; align-items: center; }
.video-embed-large { max-width: 100%; }
@media (max-width: 860px) {
  .video-side-grid { grid-template-columns: 1fr; gap: 32px; }
}
.media-line { max-width: 60ch; margin-top: 20px; color: rgb(28 26 23 / 75%); font-size: 15.5px; }
.builds-grid { display: grid; grid-template-columns: 1fr 1fr; margin-top: 8px; border-top: 1px solid var(--rule); }
.build-item { padding: 22px 0; border-bottom: 1px solid var(--rule); }
.build-item:nth-child(odd) { padding-right: 32px; border-right: 1px solid var(--rule); }
.build-item:nth-child(even) { padding-left: 32px; }
.build-item h3 { margin: 0 0 8px; font-size: 22px; }
.build-item p { margin: 0; color: rgb(28 26 23 / 75%); font-size: 15.5px; }
.pull { max-width: 26ch; margin: 0 0 16px; font-family: "Instrument Serif", serif; font-size: clamp(26px, 3vw, 38px); font-style: italic; line-height: 1.3; }
.pull-sub { max-width: 52ch; color: rgb(28 26 23 / 75%); font-size: 16px; }

.step { display: grid; grid-template-columns: 80px 1fr; gap: 28px; padding: 32px 0; border-bottom: 1px solid var(--rule); }
.step:first-of-type { padding-top: 0; }
.step-num { color: var(--accent); font-family: "Instrument Serif", serif; font-size: 44px; line-height: 1; opacity: .55; }
.step h3 { margin: 0 0 10px; font-size: 24px; }
.step p { max-width: 64ch; margin: 0 0 10px; font-size: 16.5px; }
.offer-card { max-width: 60ch; margin: 14px 0; border: 1.5px solid var(--ink); padding: 18px 20px; }
.offer-card h4 { margin: 0 0 4px; color: var(--accent); font-family: "IBM Plex Mono", monospace; font-size: 14px; letter-spacing: .06em; text-transform: uppercase; }
.offer-card .price { margin-bottom: 10px; color: rgb(28 26 23 / 55%); font-family: "IBM Plex Mono", monospace; font-size: 12.5px; font-style: italic; }
.offer-card p { margin: 0; font-size: 15px; }
.why-block p { max-width: 66ch; margin: 0 0 16px; color: rgb(245 241 232 / 85%); font-size: 16.5px; }
.why-block strong { color: var(--paper); }

.close { padding-top: 88px; padding-bottom: 120px; }
.close h2 { max-width: 20ch; margin: 0 0 36px; font-size: clamp(36px, 5vw, 58px); line-height: 1.05; }
.site-footer { display: flex; justify-content: space-between; gap: 24px; padding: 32px 0 60px; color: rgb(28 26 23 / 58%); font-family: "IBM Plex Mono", monospace; font-size: 12px; }
.site-footer a { text-decoration: none; }
.site-footer a:hover { color: var(--accent); }

.message-page { min-height: 68vh; display: grid; align-items: center; }
.message-page h1 { max-width: 17ch; margin: 0 0 20px; font-size: clamp(42px, 7vw, 76px); line-height: 1; }
.message-page p { max-width: 54ch; margin-bottom: 28px; }

@media (max-width: 860px) {
  .hero-grid, .fit-grid, .stat-row { grid-template-columns: 1fr; }
  .hero-grid { gap: 36px; }
  .stat-row { gap: 32px; }
  .proof-copy { columns: 1; }
  .hero-side { margin-top: 0; padding-top: 22px; padding-left: 0; border-top: 1.5px solid var(--ink); border-left: 0; }
  .builds-grid { grid-template-columns: 1fr; }
  .build-item:nth-child(odd) { padding-right: 0; border-right: 0; }
  .build-item:nth-child(even) { padding-left: 0; }
}

@media (max-width: 640px) {
  body { font-size: 16px; }
  .wrap { padding: 0 20px; }
  .site-nav { align-items: flex-start; }
  .nav-links { flex-wrap: wrap; justify-content: flex-end; gap: 10px 16px; }
  .nav-links a { font-size: 10px; }
  .nav-cta { padding: 6px 9px; }
  section { padding: 52px 0; }
  .hero { padding-top: 22px; }
  .hero-form { padding: 20px; }
  .step { grid-template-columns: 1fr; gap: 8px; }
  .close { padding: 72px 0 88px; }
  .site-footer { flex-direction: column; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { scroll-behavior: auto !important; transition-duration: .01ms !important; animation-duration: .01ms !important; }
  .reveal { opacity: 1; transform: none; }
}


/* ===== design-tweaks 2026-07 ===== */
.proof-strap{display:flex;flex-wrap:wrap;border:1.5px solid #1C1A17;background:rgba(28,26,23,.03);margin-top:8px}
.proof-strap .cell{flex:1 1 180px;padding:16px 20px;border-right:1px solid rgba(28,26,23,.16)}
.proof-strap .cell:last-child{border-right:0}
.proof-strap .num{font-family:'Instrument Serif',serif;font-size:34px;line-height:1;font-variant-numeric:tabular-nums}
.proof-strap .lbl{font-family:'IBM Plex Mono',monospace;font-size:11.5px;letter-spacing:.06em;text-transform:uppercase;color:rgba(28,26,23,.42);margin-top:6px}
.proof-strap .src{font-family:'IBM Plex Mono',monospace;font-size:10.5px;color:rgba(196,84,42,.55);margin-top:8px}
.ledger{border:1.5px solid #1C1A17;background:#FBF8F0;max-width:640px;box-shadow:6px 6px 0 rgba(31,42,61,.14)}
.ledger-head{display:flex;justify-content:space-between;padding:14px 20px;border-bottom:1.5px dashed rgba(28,26,23,.3);font-family:'IBM Plex Mono',monospace;font-size:12px;letter-spacing:.08em;text-transform:uppercase}
.ledger-row{display:grid;grid-template-columns:1fr auto;gap:16px;padding:14px 20px;border-bottom:1px dashed rgba(28,26,23,.2);align-items:baseline}
.ledger-row .who{font-size:16px}
.ledger-row .who b{font-family:'Instrument Serif',serif;font-weight:400;font-size:18px}
.ledger-row .what{font-family:'IBM Plex Mono',monospace;font-size:13.5px;white-space:nowrap;font-variant-numeric:tabular-nums}
.ledger-total{display:flex;justify-content:space-between;padding:16px 20px;font-family:'IBM Plex Mono',monospace;font-size:14px;font-weight:600;letter-spacing:.04em;background:#1F2A3D;color:#F5F1E8}
.ledger-total em{font-style:normal;color:#D4A03C}
.founder-note{border-left:3px solid #C4542A;padding:6px 0 6px 24px}
.founder-note p{font-family:'Instrument Serif',serif;font-size:22px;line-height:1.4;font-style:italic;color:#1F2A3D;margin:0 0 16px}
.sig{display:flex;align-items:center;gap:14px}
.sig .who{font-family:'IBM Plex Mono',monospace;font-size:12px;letter-spacing:.05em;text-transform:uppercase;color:rgba(28,26,23,.65)}
.form-steps{display:flex;gap:8px;align-items:center;font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:.05em;text-transform:uppercase;color:rgba(28,26,23,.55);margin:0 0 16px}
.form-steps .on{color:#C4542A;font-weight:600}
.form-steps .bar{flex:1;height:1px;background:rgba(28,26,23,.16)}
.under-cta{font-family:'IBM Plex Mono',monospace;font-size:11.5px;color:rgba(28,26,23,.55);margin-top:10px}
.under-cta b{color:#1C1A17}
.accent-u{position:relative;white-space:nowrap}
.accent-u svg{position:absolute;left:0;right:0;bottom:-.18em;width:100%;height:.35em}
.owner{display:inline-block;margin-top:10px;font-family:'IBM Plex Mono',monospace;font-size:10.5px;letter-spacing:.07em;text-transform:uppercase;padding:3px 8px;border:1px solid rgba(28,26,23,.16)}
.owner.gc{background:#1F2A3D;color:#F5F1E8;border-color:#1F2A3D}
.owner.you{background:#D4A03C;color:#1C1A17;border-color:#D4A03C}
.table-scroll{overflow-x:auto}
.split{width:100%;border-collapse:collapse;border:1.5px solid #1C1A17;font-size:15.5px}
.split caption{caption-side:top;text-align:left;font-family:'Instrument Serif',serif;font-size:24px;padding:0 0 14px}
.split th,.split td{padding:13px 18px;border-bottom:1px solid rgba(28,26,23,.16);text-align:left;vertical-align:top}
.split thead th{font-family:'IBM Plex Mono',monospace;font-size:12px;letter-spacing:.08em;text-transform:uppercase;border-bottom:1.5px solid #1C1A17}
.split thead th.us{background:#C4542A;color:#F5F1E8}
.split td.us{background:rgba(196,84,42,.07)}
.split tbody th{font-weight:600;font-size:14.5px;width:24%}

/* design-tweaks 2026-07 r2: readability on navy sections + form compaction */
.hero-form input, .hero-form select { padding: 8px 10px; }
.hero-form textarea { padding: 8px 10px; min-height: 52px; }
.form-steps{margin:0 0 12px}
.proof-block .proof-strap{border-color:rgba(245,241,232,.55);background:rgba(245,241,232,.05)}
.proof-block .proof-strap .cell{border-right-color:rgba(245,241,232,.25)}
.proof-block .proof-strap .num{color:var(--ochre)}
.proof-block .proof-strap .lbl{color:rgba(245,241,232,.85)}
.proof-block .proof-strap .src{color:rgba(245,241,232,.55)}
.why-block .split{border-color:rgba(245,241,232,.55)}
.why-block .split th,.why-block .split td{border-bottom-color:rgba(245,241,232,.22);color:rgba(245,241,232,.9)}
.why-block .split thead th{border-bottom-color:rgba(245,241,232,.55)}
.why-block .split thead th.us{background:var(--accent);color:var(--paper)}
.why-block .split td.us{background:rgba(196,84,42,.28)}
.why-block .split caption{color:var(--paper)}